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Marketing Tip #1

 Join your local Chamber of Commerce or other small business networking group. The meetings and functions are specifically designed for local business people to meet each other, solicit professional services, or exchange contact information for referral opportunities. In addition, by joining the group, you'll have access to the entire list of members for outbound calling and direct mail campaigns.  

Marketing Tip #2

Just getting started in commercial loans? Great! Don't forget to list "commercial financing" on your business card, Yellow Page ad, website, and any other current marketing materials. You'll see how even the smallest changes can make a big difference in setting you apart from the rest of your competition. Marketing Tip #3Do you ever go to your local flower shop? How about the corner grocery store?  Commercial loan borrowers are everywhere. So the next time you're running errands, take a few brochures or business cards with you and strike up a conversation. Small business people are always asking for your business. Why not start asking for theirs?

Marketing Tip #4

One of the best places to start looking for potential commercial loan prospects is in your prior client files. Things to look for are clients who needed stated or full residential loans, self-employed borrowers, and commercial property investors who may wish to purchase additional Commercial properties. And the best part about this lead source is that it's FREE!  

Marketing Tip #5

Even the most targeted commercial loan marketing campaigns occasionally miss the mark. That's why it’s important to have a money source for your leads. Many successful mortgage brokers establish referral relationships with commercial loan specialists at community banks. Banks turn down commercial borrowers every day, so it's important that you explain that you have a more flexible loan program that can handle their non-qualifying clients. You may need to follow up with your referral source several times after your initial contact, but once you start sending business to the bank, you should begin to see a steady stream of referral business back to you

Marketing Tip #6

Many realtor websites allow visitors to access property listings locally, or across the country. This is a great way to contact the seller regarding alternative options such as taking cash-out of their property - a suggestion that may be worthwhile if the property has been on the market for a long period of time. If the seller's information is not available, contact the listing agent. Even if you're not able to assist with a property that's currently on the market, let them know that you're available for future financing opportunities.

 

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